Friedrichshafen
Messe Friedrichshafen
02 + 03 March 2027
Over 500 exhibitors at all about automation Friedrichshafen in 2026!
For Visitors:
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For exhibitors:
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Recap: all about automation in Friedrichshafen 2026
More exhibitors - more visitors!
Personal discussions, short distances, concrete solutions, and a strong trade fair atmosphere characterized all about automation in Friedrichshafen on March 10 and 11, 2026. Practical automation, robotics, and digitization solutions for machines, systems, and production were on display—with a clear focus on productivity, flexibility, and competitiveness.
The trade fair grew significantly again compared to the previous year: the number of exhibitors rose by 26%, and visitor numbers by 21%. With 534 exhibitors and 6,850 trade visitors, the trade fair underlined its high relevance for the automation industry.
The next opportunity to experience all about automation live in Friedrichshafen is on March 2 + 3, 2027.
2026 in Review: all about automation in Friedrichshafen
More exhibitors—more visitors!
Face-to-face discussions, short distances, concrete solutions, and a vibrant trade show atmosphere defined the all about automation event in Friedrichshafen on March 10 and 11, 2026. The event showcased practical automation, robotics, and digitalization solutions for machines, systems, and production—with a clear focus on productivity, flexibility, and competitiveness.
The event grew significantly again compared to the previous year: the number of exhibitors rose by 26%, and the number of visitors by 21%. With 534 exhibitors and 6,850 trade visitors, the event underscored its high relevance to the automation industry.
The next opportunity to experience all about automation live in Friedrichshafen is on March 2–3, 2027.
12
Years of Automation- Highlights on Lake Constance
534
Exhibitors
7 529
<span;”>Exhibition space
6850
Visitors
Trade fair for industrial automation, robotics, and digitalization
The automation highlight on Lake Constance.
At all about automation in Friedrichshafen, users and decision-makers from the international Lake Constance region and far beyond meet with manufacturers of automation components and systems, providers of robotics solutions, integrators, digitalization experts, software providers, service providers, and distributors.
The atmosphere at the trade fair is unique. Visitors and exhibitors quickly and easily strike up conversations at the stands and work together to develop customized solutions on the path to flexible automation and smart production.
All About Automation in Friedrichshafen continues to grow
There has never been so much automation in Friedrichshafen!
This year, 522 exhibitors will be presenting their products and services, compared to 425 last year. This means that all about automation at Lake Constance will reach a new high in 2026 and will be bigger and more diverse than ever before. For the first time, the event will occupy three exhibition halls. In the first half of the year, all about automation in Friedrichshafen offers the most comprehensive range of products and services related to industrial automation, robotics, and digitalization in southern Germany.
You will receive concrete ideas for your automation projects—from control systems and robotics to digital factories.
You will speak directly with the providers’ technical and sales experts—quickly, concisely, and without detours.
Free ticket and complimentary snacks and drinks for trade visitors





Our trade fair highlights:
Two Talk Lounges with over 50 presentations, curated tours of the exhibition, special areas, and promotions make a visit particularly attractive. The Talk Lounge offers practical input on current trends in automation. In addition, all about automation in Friedrichshafen offers special deals for start-ups and for the presentation of innovations.
Friedrichshafen is an important location for industry, mobility, and technological innovation. Its proximity to leading companies, universities, and research institutes promotes practical developments in automation technology. All About Automation connects the local community and brings together users, suppliers, and experts.
At all about automation, you can experience automation in a variety of special areas. At the FutureNow! Hub, you can see practical use cases in Speakers Corner and the exhibition area. In the Start-up Area, you can discover new technologies. Guided tours of the trade fair offer a compact overview.
Following its anniversary year in 2024, all about automation is entering its eleventh year at Lake Constance. This time, the event will take place a bit earlier, at the end of February. Both exhibition halls are fully booked. New spaces in the foyer will provide room for additional exhibitors. Around 400 companies will be showcasing their products and solutions.
The events’s two talk lounges will feature a packed program of presentations on key trends and practical topics in automation, robotics, and digitalization.
2025 Focus: AI and machine learning, safe automation, sustainability in automation, user-friendly robotics, and much more.
The program will be released in January 2025.
Following its anniversary year in 2024, all about automation is entering its eleventh year at Lake Constance. This time, the event will take place a bit earlier, at the end of February. Both exhibition halls are fully booked. New spaces in the foyer will provide room for additional exhibitors. Around 400 companies will be showcasing their products and solutions.
The events’s two talk lounges will feature a packed program of presentations on key trends and practical topics in automation, robotics, and digitalization.
2025 Focus: AI and machine learning, safe automation, sustainability in automation, user-friendly robotics, and much more.
Startups are warmly welcome at all about automation and can participate in the trade show under particularly attractive terms.
Many a success story has begun at all about automation. We still have startup spots available!
- Exhibition tours focusing on IoT and digitalization
- Special areas dedicated to current
- robotics topics
Product highlights
Selected product highlights and innovations from exhibitors
Location Friedrichshafen
Opening hours:
Tuesday, 02 March 2027
09 a.m. – 5 p.m.
Wednesday, 03 March 2027
09 a.m. – 4 p.m.
Entrance and halls::
Registration at the West Entrance / Eingang West
Exhibition in Halls B1, B2, B3
What exhibitors and visitors say
Our first time with our own booth. We’re very satisfied and will be back. A gathering and celebration for the industry.
Mitsubishi Electric
A really great trade show. It’s wonderful to see how the event continues to grow in terms of exhibitors and visitors year after year. We consistently meet visitors at our booth who speak highly of the trade show. We’re delighted to be a part of it.
Siemens AG
Excellent organization, free parking and food, booths of roughly the same size, and casual conversations with both familiar and new companies.
As first-time exhibitors, the trade show was extremely valuable for us in terms of meeting customers and industry contacts. We’re glad we were able to participate. Many thanks also to the organizers—everything went very smoothly.
Molex Deutschland GmbH
Friedrichshafen has always been a blind spot for us, but thanks to the aaa, we can finally fill in that gap
STIWA
A paradise for tech enthusiasts, friendly exhibitors who take the time to explain things clearly, and a wide range of automation products—from small indicator lights to heavy-duty robots. Free and delicious food and drinks—it doesn't get any better than this!
The growth of the all about automation trade shows has been truly impressive. These events have now become a cornerstone of our overall marketing strategy and are absolutely indispensable to us.
IAI Industrieroboter GmbH
In my opinion, this is the best trade show concept I’ve seen so far—from the scannable admission badge to the “centralized” catering. This frees up space at the booths, and it didn’t feel as crowded there. Many thanks to the entire trade show team for the great organization.
Our partners in 2026:
Ideally positioned with strong partners: At all about automation, we work together with expert partners and premium media partners who are firmly established in the industry. Together, we create a relevant environment for trade visitors, focusing on practical solutions, knowledge transfer, and networking.
Competence partners
Mediapartners
You can find out more about our media partners here.