Friedrichshafen

Messe Friedrichshafen
02 + 03 March 2027

Over 500 exhibitors at all about automation Friedrichshafen in 2026!
For Visitors:

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For exhibitors:

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Recap: all about automation in Friedrichshafen 2026

More exhibitors - more visitors!

Personal discussions, short distances, concrete solutions, and a strong trade fair atmosphere characterized all about automation in Friedrichshafen on March 10 and 11, 2026. Practical automation, robotics, and digitization solutions for machines, systems, and production were on display—with a clear focus on productivity, flexibility, and competitiveness.

The trade fair grew significantly again compared to the previous year: the number of exhibitors rose by 26%, and visitor numbers by 21%. With 534 exhibitors and 6,850 trade visitors, the trade fair underlined its high relevance for the automation industry.

The next opportunity to experience all about automation live in Friedrichshafen is on March 2 + 3, 2027.

2026 in Review: all about automation in Friedrichshafen

More exhibitors—more visitors!

Face-to-face discussions, short distances, concrete solutions, and a vibrant trade show atmosphere defined the all about automation event in Friedrichshafen on March 10 and 11, 2026. The event showcased practical automation, robotics, and digitalization solutions for machines, systems, and production—with a clear focus on productivity, flexibility, and competitiveness.

The event grew significantly again compared to the previous year: the number of exhibitors rose by 26%, and the number of visitors by 21%. With 534 exhibitors and 6,850 trade visitors, the event underscored its high relevance to the automation industry.

The next opportunity to experience all about automation live in Friedrichshafen is on March 2–3, 2027.

12

Years of Automation- Highlights on Lake Constance

534

Exhibitors

7 529

<span;”>Exhibition space

6850

Visitors
Trade fair for industrial automation, robotics, and digitalization

The automation highlight on Lake Constance.

At all about automation in Friedrichshafen, users and decision-makers from the international Lake Constance region and far beyond meet with manufacturers of automation components and systems, providers of robotics solutions, integrators, digitalization experts, software providers, service providers, and distributors.

The atmosphere at the trade fair is unique. Visitors and exhibitors quickly and easily strike up conversations at the stands and work together to develop customized solutions on the path to flexible automation and smart production.

All About Automation in Friedrichshafen continues to grow

There has never been so much automation in Friedrichshafen!

This year, 522 exhibitors will be presenting their products and services, compared to 425 last year. This means that all about automation at Lake Constance will reach a new high in 2026 and will be bigger and more diverse than ever before. For the first time, the event will occupy three exhibition halls. In the first half of the year, all about automation in Friedrichshafen offers the most comprehensive range of products and services related to industrial automation, robotics, and digitalization in southern Germany.

You will receive concrete ideas for your automation projects—from control systems and robotics to digital factories.

You will speak directly with the providers’ technical and sales experts—quickly, concisely, and without detours.

Free ticket and complimentary snacks and drinks for trade visitors

Our trade fair highlights:

Strong in content

Two Talk Lounges with over 50 presentations, curated tours of the exhibition, special areas, and promotions make a visit particularly attractive. The Talk Lounge offers practical input on current trends in automation. In addition, all about automation in Friedrichshafen offers special deals for start-ups and for the presentation of innovations.

To the Talk Lounge program
Regionally networked

Friedrichshafen is an important location for industry, mobility, and technological innovation. Its proximity to leading companies, universities, and research institutes promotes practical developments in automation technology. All About Automation connects the local community and brings together users, suppliers, and experts.

To the list of exhibitors
Experience innovation

At all about automation, you can experience automation in a variety of special areas. At the FutureNow! Hub, you can see practical use cases in Speakers Corner and the exhibition area. In the Start-up Area, you can discover new technologies. Guided tours of the trade fair offer a compact overview.

To the trade fair tours
It's aaa time

Following its anniversary year in 2024, all about automation is entering its eleventh year at Lake Constance. This time, the event will take place a bit earlier, at the end of February. Both exhibition halls are fully booked. New spaces in the foyer will provide room for additional exhibitors. Around 400 companies will be showcasing their products and solutions.

Exhibitors list
Top Topics

The events’s two talk lounges will feature a packed program of presentations on key trends and practical topics in automation, robotics, and digitalization.

2025 Focus: AI and machine learning, safe automation, sustainability in automation, user-friendly robotics, and much more.

The program will be released in January 2025.

It's aaa time

Following its anniversary year in 2024, all about automation is entering its eleventh year at Lake Constance. This time, the event will take place a bit earlier, at the end of February. Both exhibition halls are fully booked. New spaces in the foyer will provide room for additional exhibitors. Around 400 companies will be showcasing their products and solutions.

Exhibitors list
Top Topics

The events’s two talk lounges will feature a packed program of presentations on key trends and practical topics in automation, robotics, and digitalization.

2025 Focus: AI and machine learning, safe automation, sustainability in automation, user-friendly robotics, and much more.

Start-ups

Startups are warmly welcome at all about automation and can participate in the trade show under particularly attractive terms.

Many a success story has begun at all about automation. We still have startup spots available!

Contact
Event Highlights

- Exhibition tours focusing on IoT and digitalization
- Special areas dedicated to current
- robotics topics

 

More on this coming soon

Product highlights

Selected product highlights and innovations from exhibitors

Location Friedrichshafen

The four-country region of Lake Constance is economically strong and innovative. Mechanical engineering and automotive are the main pillars. The region is characterized by an efficient SME landscape and outstanding international companies.

Venue:
Messe Friedrichshafen
Neue Messe 1
88046 Friedrichshafen, Germany

Opening hours:

Tuesday, 02 March 2027
09 a.m. – 5 p.m.
Wednesday, 03 March 2027
09 a.m. – 4 p.m.

Entrance and halls::
Registration at the West Entrance / Eingang West

Exhibition in Halls B1, B2, B3

What exhibitors and visitors say

Impressions from Friedrichshafen:

Our partners in 2026:

Ideally positioned with strong partners: At all about automation, we work together with expert partners and premium media partners who are firmly established in the industry. Together, we create a relevant environment for trade visitors, focusing on practical solutions, knowledge transfer, and networking.

Competence partners

Regional competence partners

Premium media partners

Mediapartners

A&D Logo
at Logo
atp Logo
Automationspraxis Logo
Digital Engineering Logo
DFJ Logo
Digital Manufacturing Logo
EAD-portal Logo
etz Magazin Logo
Going logo
ident Logo
Industr Logo
KEM Logo
maschinenbau Logo
me Logo
messtec drives Automation Magazin Logo
PLUS Magazin Logo
SMM Logo Medienpartner
Swiss Engineering Logo
xtechnik
Logo xtechnik Fertigungstechnik

You can find out more about our media partners here.

Request registration documents for 2027

May we help you further?

Contact for exhibitors
Tel.: +49 711 217267 70
E-Mail

Contact for visitors
Tel.: +49 711 217267 10
E-Mail