Friedrichshafen
Messe Friedrichshafen
02 + 03 March 2027
Over 500 exhibitors at all about automation Friedrichshafen in 2026!
For Visitors:
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For exhibitors:
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Recap: all about automation in Friedrichshafen 2026
More exhibitors - more visitors!
Personal discussions, short distances, concrete solutions, and a strong trade fair atmosphere characterized all about automation in Friedrichshafen on March 10 and 11, 2026. Practical automation, robotics, and digitization solutions for machines, systems, and production were on display—with a clear focus on productivity, flexibility, and competitiveness.
The trade fair grew significantly again compared to the previous year: the number of exhibitors rose by 26%, and visitor numbers by 21%. With 534 exhibitors and 6,850 trade visitors, the trade fair underlined its high relevance for the automation industry.
The next opportunity to experience all about automation live in Friedrichshafen is on March 2 + 3, 2027.
Trade fair for industrial automation, robotics, and digitalization
The automation highlight on Lake Constance.
At all about automation in Friedrichshafen, users and decision-makers from the international Lake Constance region and far beyond meet with manufacturers of automation components and systems, providers of robotics solutions, integrators, digitalization experts, software providers, service providers, and distributors.
The atmosphere at the trade fair is unique. Visitors and exhibitors quickly and easily strike up conversations at the stands and work together to develop customized solutions on the path to flexible automation and smart production.
All About Automation in Friedrichshafen continues to grow
There has never been so much automation in Friedrichshafen!
This year, 522 exhibitors will be presenting their products and services, compared to 425 last year. This means that all about automation at Lake Constance will reach a new high in 2026 and will be bigger and more diverse than ever before. For the first time, the event will occupy three exhibition halls. In the first half of the year, all about automation in Friedrichshafen offers the most comprehensive range of products and services related to industrial automation, robotics, and digitalization in southern Germany.
You will receive concrete ideas for your automation projects—from control systems and robotics to digital factories.
You will speak directly with the providers’ technical and sales experts—quickly, concisely, and without detours.
Free ticket and complimentary snacks and drinks for trade visitors





Our trade fair highlights:
Two Talk Lounges with over 50 presentations, curated tours of the exhibition, special areas, and promotions make a visit particularly attractive. The Talk Lounge offers practical input on current trends in automation. In addition, all about automation in Friedrichshafen offers special deals for start-ups and for the presentation of innovations.
Friedrichshafen is an important location for industry, mobility, and technological innovation. Its proximity to leading companies, universities, and research institutes promotes practical developments in automation technology. All About Automation connects the local community and brings together users, suppliers, and experts.
At all about automation, you can experience automation in a variety of special areas. At the FutureNow! Hub, you can see practical use cases in Speakers Corner and the exhibition area. In the Start-up Area, you can discover new technologies. Guided tours of the trade fair offer a compact overview.
Nach dem Jubiläumsjahr 2024 startet die all about automation in ihr elftes Jahr am Bodensee. Dieses Mal schon etwas früher, nämlich Ende Februar. Die beiden Messehallen sind ausgebucht. Neue Flächen im Foyer bieten Platz für weitere Aussteller. Rund 400 Unternehmen werden ihre Produkte und Lösungen präsentieren.
Die zwei Talk Lounges der Messe bieten ein vollgepacktes Vortragsprogramm zu wichtigen Trends und praxisnahen Themen der Automation, Robotik und Digitalisierung.
2025 im Fokus: KI und Maschinelles Lernen, Sichere Automation, Nachhaltigkeit in der Automatisierung, Easy-to-Use Robotik und vieles mehr.
Das Programm wird im Januar 2025 veröffentlicht.
Nach dem Jubiläumsjahr 2024 startet die all about automation in ihr elftes Jahr am Bodensee. Dieses Mal schon etwas früher, nämlich Ende Februar. Die beiden Messehallen sind ausgebucht. Neue Flächen im Foyer bieten Platz für weitere Aussteller. Rund 400 Unternehmen werden ihre Produkte und Lösungen präsentieren.
Die zwei Talk Lounges der Messe bieten ein vollgepacktes Vortragsprogramm zu wichtigen Trends und praxisnahen Themen der Automation, Robotik und Digitalisierung.
2025 im Fokus: KI und Maschinelles Lernen, Sichere Automation, Nachhaltigkeit in der Automatisierung, Easy-to-Use Robotik und vieles mehr.
Das Programm wird im Januar 2025 veröffentlicht.
Start-ups sind auf der all about automation herzlich willkommen und können zu besonders attraktiven Konditionen an der Messe teilnehmen.
Die ein oder andere Erfolgsgeschichte begann auf der all about automation. Noch haben wir Start-up-Plätze frei!
- Messerundgänge zum Thema IoT und Digitalisierung
- Sonderflächen zu aktuellen
Robotik-Themen
Product highlights
Selected product highlights and innovations from exhibitors
Location Friedrichshafen
Opening hours:
Tuesday, 02 March 2026
09 a.m. – 5 p.m.
Wednesday, 03 March 2026
09 a.m. – 4 p.m.
Entrance and halls::
Registration at the West Entrance / Eingang West
Exhibition in Halls B1, B2, B3
1750
Exhibitors per year
7
Locations in the DACH region
35 000
Exhibition space
28 000
Yearly visitors
What exhibitors and visitors say
"Short journey, manageable exhibition and the networking works very well. Many SMEs from the surrounding area come."
Lenord, Bauer & Co. GmbH
"An important exhibition for us to exchange ideas with our customers at eye level."
Siemens AG
"The structure of the event is very clear. This allows you to concentrate on the relevant things and quickly find what you are looking for."
"Perfect start to the 2025 trade fair year! The aaa offers an unbeatable complete package and is becoming increasingly important for us."
EUCHNER GmbH&Co. KG
"Well-organised event with a great ratio of effort to result. A concept with future potential."
NEXT. robotics GmbH & Co. KG
"Top exhibitors and great service! You feel completely welcome."
"Exhibitors, customers and prospects find the trade fair format suitable and attractive. What more could you want?"
Friedemann Wagner GmbH
‘The trade fair is manageable and not overcrowded. The company stands are reduced to the essentials. I was able to hold interesting discussions in a short space of time. Free parking and uncomplicated and free catering round off the programme."
Our partners in 2026:
Ideally positioned with strong partners: At all about automation, we work together with expert partners and premium media partners who are firmly established in the industry. Together, we create a relevant environment for trade visitors, focusing on practical solutions, knowledge transfer, and networking.
Competence partners
Mediapartners
You can find out more about our media partners here.